Zillow Group didn’t have a Super Bowl ad, yet it may have come away from the weekend with the biggest marketing bump thanks to Saturday Night Live.
The Seattle real estate giant was the subject of a hilarious SNL sketch that poked fun at how home-browsing on Zillow is a replacement for sex, particularly for people in their late 30s.
“The pleasure you once got from sex now comes from looking at other people’s houses,” was one of several LOL-worthy lines.
The YouTube clip racked up more than 2 million views in one day. Zillow CEO Rich Barton chimed in on Sunday morning:
— Rich Barton (@Rich_Barton) February 7, 2021
Others said they felt “seen” by the skit.
OMG THIS ZILLOW SNL SKIT IS TOO REAL I CANNOT HANDLE IT
— Sara Mauskopf (@sm) February 7, 2021