Editor’s note: A previous version of this story incorrectly stated the amount Porch paid for a Super Bowl ad. The story and headline have been updated.
Porch has been on quite a run the past several weeks, and it culminated Sunday night with a surprise Super Bowl ad for the Seattle-based tech company.
The 30-second spot aired right after the game ended and was a rapid-fire display of the various ways people can love their homes using Porch’s home services tech. National ads that ran during the game were reportedly priced at $5.5 million for 30-second units. Porch’s ad ran in the extended Seattle area and was much less expensive.
Porch went public at the end of 2020, raising more than $322 million through a merger with PropTech Acquisition Corp., a publicly traded special purpose acquisition corporation, and a private investment from Wellington Management Company.
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