(Corrects headline and first paragraph to show Facebook, Twitter and Alphabet fell short of the progress of smaller companies, not that they failed to curb hate speech and misinformation altogether, according to the study)
Feb 8 (Reuters) – Facebook, Twitter and Alphabet’s YouTube made smaller strides battling harmful content such as hate speech and misinformation during the second half of 2020 than their smaller social media rivals including TikTok and Reddit, a study released on Monday showed.
Advertising agency IPG Mediabrands conducted an audit examining how the top social media platforms performed across 10 categories that encompass what it calls “media responsibility,” including protecting children’s wellbeing and providing more transparency for advertisers.
Facebook showed improvements in clamping down on false and misleading content, for instance removing pages and groups related to the QAnon conspiracy theory. YouTube made no significant changes to its misinformation policies, leading to a lower score in