Pandemic has hit us and it has hit us hard. We are all struggling to survive this tragedy and small business owners are amongst them. The show must go on, no matter what unimaginable situation is thrown in business owners way.
Hence, we have arrived with the marketing strategies that are going to not only help survive the pandemic but also help your business grow.
Focus On Your Customer Base
During this situation, it can be hard to get a new customer so it’s better that you focus on the already existing customers more. Ensure that you are aiding all their needs and don’t forget to create new services and ad campaigns according to the pandemic situation.
There is also another task you can focus on if you provide premium membership. You can choose to issue refunds to those who are on prepaid membership. This might affect the cash flow but as soon as the situation will go back to normal, your loyal customers are the ones who will help in your business growth.
The point in making such a decision is to look out for your customers and co-workers in the tough times and they will return the favor in their own way. You might avail more and more brand awareness due to your good deed or you can get more investors as well.
As everyone is forbidden to have any kind of physical interaction, having a brick and mortar shop will not any help your case in the pandemic. You need to move your business online where your potential and old customers already are. Studies have shown that businesses small or big have seen a spike of growth right after they turned digital. So, it time for you to contact a Digital Marketing Agency to start online marketing with full force.
There are so many other advantages of having an online presence, not only you can reach more people at once but you will have the ability to beat your loquat competitors. The best thing is, you can monitor your business and make most of the services automated. This way you can start the work from the home facility so that your worker can support your business while maintaining the pandemic rules.
Target Social Media Marketing
Now that you have an online entity it’s only smarter to explore all its aspects. Don’t limit yourself to only owning a website; start to explore the different digital marketing strategies like SMM (Social Media Marketing).
You can either invest in the Facebook, Instagram, and Twitter ad campaigns or hire a digital marketing agency near me to avail the best of social media marketing strategy. This way you cannot only generate higher conversion but also build brand awareness branding. Other than that, you’ll be gaining the trust of people with a more prominent online presence.
You can also target your audience with SMM as such platforms are explored by users with different preferences. For example, if your business niche in beauty, your focal point should be Instagram, or if you offer services that are business-related then your potential customer likely to be on LinkedIn.
Provide Exclusive Deals and Offers
Because everything has been slowed down and during the COVID, you need to speed things up by getting your buyer’s attention. And you can do that in only one way that is piquing their interest through sales promotion and exclusive deals. Because now you have a digital platform you can run the advertisement on your website and your social media platforms with bright colors.
PPC Ad Campaigns
As we have already mentioned the advantages of social media ad campaigns, investing in Facebook, LinkedIn, Instagram, and Twitter ad campaigns might be too much of an investment. So, if you don’t want to invest in SMM separately you can focus more on the Google pay-per-click ad campaign.
Google is the main method of all types of online searches and that’s why it will be smart to target Google ads. The best thing about this method of marketing is, you won’t have to pay before getting the result, and this feature actually makes it easier for you to estimate how much you should invest in this ad campaign in the future.
If you don’t have a Digital Marketing Company on your contact list then you should consider DIGNEXUS to be your online marketing partner. Not only for online marketing, but we can also help you with offline advertisement and strategies as well.
You can choose from our list of service and marketing plans that are suitable according to your needs. We are currently running out operations online only due to COVID so you can schedule a time to talk to us to know about us directly from the head of the management. We will be awaiting your text.